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Modna lyalka

Practical seminar from AVIRSU


Speaker: Natalia Voloshyna, Executive Director of the Association of Manufacturers and Importers of Advertising Souvenirs of Ukraine, trend hunter, contributor, specialist in the field of advertising and marketing communications, business consultant.


  1. How global and local trends in the creative industries affect individual creativity and business. TOP of the most common mistakes on the way from creativity to business. The duration of the performance is 40 minutes.
  2. Merch for cultural and educational institutions. How to get a million for internal projects? Performance duration 1 hour 20 minutes.


Schools, colleges, lyceums, universities, museums, theaters, charities and public organizations, sports events need to raise additional funds for their internal projects: improvement of the territory, technical base. And also - to attract additional attention to themselves, regarding certain events, phenomena, expressions and dissemination of their positions and attitudes.

Quarantine and another crisis have shown how much some activities have become dependent on real contact with people, because the bulk of income (eg, theaters, museums, educational institutions) depends on direct interaction with the audience. Not everyone was ready and able to use the business model to compensate for financial gaps by switching to online formats. But in fact, everyone gained new experience, transformed, and some even reached new levels.

Merch turned out to be one of the tools thanks to which some cultural and educational projects managed not only to stay afloat, but also to reach a new level.

A good tone, a sign of style, a step with modernity today is your own merch in projects that carry something more than just earnings. Merch is not just a product with a logo. It is something that has a certain meaning and carries ideas, philosophy, images in things, continuing in everyday life. Supporting, strengthening, reminding. We see Merch in almost every famous blogger, musician, in some TV projects, TV series, movies, cartoons.

In Ukraine, there are already examples of successful experience in the introduction of souvenirs in the system of motivation, leadership to achieve greater effectiveness in education, aesthetic education of youth. In the master class we will consider several scenarios on specific examples with calculations of profitability.

The practical seminar is aimed at the audience of teachers, educators, managers of educational and cultural institutions, heads of museums, theaters, art projects, social, charitable organizations, organizers of competitions, festivals, runs, marathons, etc.


Date: November 5, 2021, 15.00-17.00

Venue: main stage

Price: free, for entrance flowers to the exhibition

Mandatory registration is required due to the limited number of places.

Registration is possible until November 2, 2021, but may be terminated early if vacancies run out.

Registration at: https://forms.gle/qFY6JT38Djcu68Fs8