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Modna lyalka
We invite you to visit the practical seminar “Handmade trends 2021 + life hack-method of transforming a hobby into a business” on May 28, 2021 within the XXII International show of the Author’s Dolls and Teddy “Modna lyalka” and XXIV International Exhibition “Craft. Business & Hobby”.


The seminar will consider:

  • To be in trend or to be yourself?
  • Business vs handicrafts
  • Art vs nonsense
  • Synthesis of industries vs eclecticism
  • Collaborations vs individuality
  • Sustainable fashion vs fast fashion and mass market
  • DIY
  • Online vs offline
  • Philosophy "on the verge"

Speaker: Natalia Voloshyna, Executive Director of the Association of Manufacturers and Importers of Advertising Souvenirs of Ukraine ("AVIRSU"), trend-hunter, contributor, specialist in the field of advertising and marketing communications, business consultant.

Business seminar for handmade and beginners in the stages “from scratch” to the first steps of the “pro”.

The purpose of the seminar is to show a slice of current trends from different creative industries and present information for your own thoughts, vectors for different scenarios of your own projects, to awaken critical thinking on issues such as:

  • “Is it worth following, copying trends from well-known brands or is it better to take risks but not change yourself?”;
  • “Is it worth selling online and developing commercial social media pages? networks?”;
  • “How to assess what is really worth the work of an artist or artisan?”,
  • and other “painful” issues.

Within the framework of the seminar there will be an opportunity to enter into a dialogue with a specialist who communicates every day with business representatives of various formats and scales, and has a whole portfolio of practical solutions taken from the experience of Ukrainian business realities.

The flavor of the seminar is a life hack technique of transforming a hobby into a business, which is addressed to those creative people who find it difficult to organize themselves and those who have creativity above all: to delimit time for creativity and business processes, effective and efficient preparation for exhibitions and professional events. to transform dreams into action, to get rid of doubts and fears, to work with hatred and finally, to move forward. And most importantly - how not to lose yourself in all this.

Date: May 28, 2021, 15.00-17.00

Venue: main stage

Price: free, for entrance tickets to the exhibition